Organizational climate research is a valuable strategic management tool. It allows us to identify the current level of employee satisfaction and motivation.
This research, combined with cultural mapping – which allows the identification of the company's most enduring characteristics – generates a diagnostic analysis that helps in strategic decision-making and is fundamental in any organizational change process.
STEPS
Climate Research
Organizational climate research is a valuable strategic management tool. It allows us to identify the current level of employee satisfaction and motivation.
The results allow for actions to be taken that contribute to the growth and development of people and to the maximum productivity and quality of the company.
Preparation and validation of the subjects to be evaluated in the research
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Application of the online and in-person tool for employees who do not have access to email
Tabulation and analysis of data collected in the survey
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Preparation of the Organizational Climate report
Report Presentation for HR and Management
Suggested Action Plan
General Presentation for all employees
Cultural Mapping
Organizational culture is a system of values shared by its members at all levels that differentiates an organization from others. Each organization can be classified into one of four types of culture: control, collaboration, creativity, and competition.
Mapping allows us to identify the company's predominant cultural characteristics. This analysis helps with strategic decision-making and is fundamental to any organizational change process.
Preparation and validation of the subjects to be evaluated in the research
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Application of the online and in-person tool for employees who do not have access to email
Tabulation and analysis of data collected in the survey
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Preparation of the Organizational Climate report
Report Presentation for HR and Management
Aligning Culture with HR and Management
Identification of the points of the desired culture to be developed
Brand Diagnosis
Fortalecer o crescimento de uma marca no mercado hoje, envolve o alinhamento desses três pontos: Negócio + Marca + Comunicação
A forma de fazer negócio precisa estar alinhada a um Propósito claro e um posicionamento que seja estratégico para essa construção a longo prazo.
Set and update
the business
Reviewing the Business Model
Understanding the scenario
Branding Platform
Estratégia de Posicionamento
de Marca
From-To
Strategic Guidelines
Experience Map / Positioning Map
Workshops with HR and Management
Immersion with Canvas
