Branding work is a work in constant construction and serves as a strategic guide for brand positioning. One way to start this process is through Branding Consulting.
STEPS
Organizational Identity
Organizational identity is what allows a brand to be who it is. Through this defined, organized and structured identity we can have clarity in our communication and strategies.
We first identify the Value Proposition and then understand how the business works. This gives us a broad view of the brand and business to later work on communication definitions.
Set and update
the business
Reviewing the Business Model
Understanding the scenario
Branding Platform
Estratégia de Posicionamento
de Marca
From-To
Strategic Guidelines
Experience Map / Positioning Map
Preparation of:
Mission
Vision
Valores
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Action plan to disseminate Organizational Identity
Experience Mapping
Offering brand experience requires knowledge about the business, its processes and its consumers. To think about and design these strategies we need to delve into the behavior of our customers and stakeholders , understanding how to generate value in the relationship between brand and user.
We work with workshops that involve brainstorming and mapping based on data collected in the initial stages of the consultancy.
Identification of:
People
User Journey
Experience Map
Follow-up Meetings
Implementation of Brand Management Strategies
Monitoring of the work to be carried out.
Systematic meetings: Singulari and Board of Directors to present results and validate execution for implementation.
Workshops with Management
Immersion with Canvas
